Path–goal theory suggests all of the following except ______.
A. that task and subordinate characteristics affect leadership effectiveness
B. that leaders should help subordinates around their difficulties by removing obstacles
C. that subordinates with an external locus of control should be directed
D. that leaders need confidence and articulateness
D. that leaders need confidence and articulateness
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One method to measure the creative reputation and capability of an advertising agency is to look at a list of awards the company has received for past campaigns
Indicate whether the statement is true or false
According to the brand asset valuator model, strong new brands show ________
A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still B) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still C) high knowledge—evidence of past performance—a lower level of esteem, and even lower relevance, energy, and differentiation D) high levels on energy, differentiation, relevance, knowledge, and esteem E) low levels on energy, differentiation, relevance, knowledge, and esteem
The assumption of a stable interest expense per year is inherent under which of the following amortization methods?
A) present-value method B) effective interest method C) stated-interest method D) straight-line method
All functions in a marketing channel use up scarce resources and can be shifted among channel members
Indicate whether the statement is true or false