Which of the following data stores is designed primarily to serve the vertical information needs of the organization rather than the horizontal information flows?
a. inventory master data
b. marketing data
c. sales order master data
d. customer master data
B
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A capturable segment is one that
A. can be traded on the open market. B. is open to product modification. C. can be influenced to move from the competition. D. can be reached through online communication.
Alex has found that both commercial and residential real estate buyers respond positively to his marketing communication message. Alex has identified different ________ that respond similarly to his marketing efforts.
A. geodemographic segments B. self-concept customers C. market segments D. geographic segments E. mass customization consumers
In interpreting a contract, terms which have been separately negotiated are given priority over standardized, pre-printed terms
Indicate whether the statement is true or false
In Japan Line, Ltd. v. County of Los Angeles, the Supreme Court held that is was unconstitutional for the state of California to tax property owned by a Japanese company that was located in California that was used in international shipping
a. True b. False Indicate whether the statement is true or false