Why would many parents and researchers argue that children are a vulnerable audience?
What will be an ideal response?
ANS: Vulnerable audiences are audiences that lack sufficient resources to make informed decisions about advertising appeals. Studies have shown that preschool-age children have difficulty explaining the intent of commercials and distinguishing between commercials and regular television programs.
You might also like to view...
In James C. McCroskey's research, systematic desensitization is used
a. during the alarm reaction b. in people with high levels of speech anxiety c. with all nervous speakers d. during the phase of exhaustion
Ivy Lee's philosophy about openness in company dealings resulted in diffusing tense relations in railroad and mining crises during the early 1900s
Indicate whether this statement is true or false.
To make your evidence more persuasive, you need to demonstrate that your sources are
A. attractive. B. credible. C. biased. D. famous.
The public relations activity that involves enhancement of communication between investor-owned companies and their shareholders, the financial community (for example, banks, annuity groups, and investment firms), and the public is known as
A. publicity. B. promotion. C. public affairs. D. financial public relations.