The marketing plan for IBM's "Smarter Planet" strategy included which of the following marketing tactics?
A. providing samples of new hard drives for NYC businesses
B. garnering a celebrity endorsement from Jon Steward, host of the Daily Show
C. handing out "Smarter Planet" t-shirts on selected college campuses through the world
D. sponsoring the U.S. swim team for the 2012 Summer Olympics
E. including a strong message in an annual report from IBM's Chairman of the Board and CEO
Answer: E
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a. true b. false