In this compliance-gaining strategy, messages focus on explanations and requests
A. Sanction D. Altruism
B. Argument E. Instruction
C. Circumvention
B
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With regards to persuasive messages in social media, the AIDA approach is limited because it
A) cultivates long-term relationships. B) focuses on one-time events. C) lacks persuasive elements. D) uses a multidirectional, conversational approach. E) seeks input and feedback from customers who don't understand marketing.
________ are complex behavioral systems in which people and companies interact to accomplish individual, company, and channel goals
A) Customer relationship management systems B) Distribution channels C) Partner relationship systems D) Consumer bases E) Buying centers
Use of which of the following specific types of language is recommended as a strategy for productive communication?
A) Unambiguous language B) Biased language C) Accusatory language D) Trigger words E) Provocative questions
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Indicate whether the statement is true or false