According to your text, social media can support the goal of building a successful brand in two main ways: by allowing the firm to develop deeper relationships with customers, and by
A. reducing the number of other promotional activities in which the firm must engage.
B. allowing firms to build a customer database to use to promote other products.
C. generating positive-word-of-mouth communication about the brand across social networks.
D. allowing the firm to offer coupons and discounts to a larger number of customers.
E. having the ability to track the competition on social networks.
Answer: C
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On January 1, 2017, Franel Co. acquired all of the common stock of Hurlem Corp. For 2017, Hurlem earned net income of $360,000 and paid dividends of $190,000. Amortization of the patent allocation that was included in the acquisition was $6,000.How much difference would there have been in Franel's income with regard to the effect of the investment, between using the equity method or using the partial equity method of internal recordkeeping?
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