Which of the following statements about customer value is true?
A. The sure way to achieve high customer value is to offer a lower price.
B. It is the manager's view of customer value that matters, not the customer's.
C. The greater the competition, the less important customer value is.
D. Customer value is the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
E. None of these statements is true.
Answer: D
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