Management by walking around is an example of ________ control.
A. feedback
B. concurrent
C. feedforward
D. reactive
Answer: B
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Which type of marketing channel allows a manufacturer to have the highest degree of control over service quality?
A) indirect B) direct C) intermediate D) mixed E) value-added
Which of the following is a disadvantage of using television as an advertising medium?
A) high absolute cost B) low audience attention C) lack of reach among audience D) high audience selectivity E) absence of clutter
What does a SWOT analysis do?
A. Evaluates an organizations strengths, weaknesses, objectives, and threats. B. Evaluates an organization's supporters, weaknesses, opportunities, and technology. C. Evaluates an organization's strengths, weaknesses, opportunities, and threats. D. Evaluates an organization's systems, warehouses, outputs, and technology.
Long-range planning carried out by top management is referred to as ______________________________
Fill in the blank(s) with correct word