Bright House wants Madhukar to buy the full gamut of entertainment products, and the more he buys-digital television, premium channels, downloadable movies, local and long-distance phone service, cellular service, high-speed Internet-the better the deal becomes compared to the total of the individual prices of each product. Bright House is using a ________ strategy.

A. price bundling
B. product line pricing
C. reference pricing
D. captive pricing
E. prestige pricing


Answer: A

Business

You might also like to view...

All other things held constant, the present value of a given annual annuity decreases as the number of periods per year increases.

Answer the following statement true (T) or false (F)

Business

Global fund-raising requires a presence of ______.

A. volunteers B. surplus wealth C. health organizations D. agricultural products

Business

The third level of the inclusive workplace, inclusion through state/national collaborations, refers to ______.

a. the values that drive organizational policies with regard to disadvantaged populations, such as welfare recipients, domestic violence victims, and youth in distress b. the organization’s internal relations with its own employees c. the organization’s sense of being a part of its surrounding community and the reciprocity embedded in that relationship d. the organization’s positions and practices related to the fair exchange of economic goods and services and the respectful cultural relationship with individuals, groups, and organizations in other countries.

Business

Select the properly punctuated sentence

A) Job candidates who want to perform well in an interview, should rehearse their answers to potential questions. B) Job candidates, who want to perform well in an interview, should rehearse their answers to potential questions. C) Job candidates who want to perform well in an interview should rehearse their answers to potential questions.

Business