The social communication model for customer communication differs from the conventional promotion model in that the social communication model ________
A) is unidirectional and intrusive
B) is hierarchical and static
C) views audiences as passive recipients of messages
D) is interactive and conversational
E) broadcasts carefully scripted messages to a mass audience
Answer: D
Explanation: In contrast to the "we talk, you listen" mindset of the past, this new social communication model is interactive and conversational.
You might also like to view...
Answer the following statements true (T) or false (F)
1. The cost of indirect materials is transferred out of the Manufacturing Overhead account and accumulated in the Raw Materials Inventory account. 2. Work-in-Process Inventory is debited when indirect labor costs are incurred in a job order costing system. 3. The actual direct labor costs are assigned to individual jobs, and the actual direct labor cost is recorded with a debit to Work-in-Process Inventory. 4. The costs transferred from Work-in-Process Inventory to Finished Goods Inventory are called Cost of Goods Manufactured. 5. Most companies streamline the tracking of labor costs through electronic means, using employee ID cards and job numbers to assign labor charges to individual jobs.
The financing activities section of the statement of cash flows does not include any transactions or activities from the income statement but does take into account stockholders' equity
Indicate whether the statement is true or false
Among the disadvantages of ________ are that different product attributes with varying qualities may be produced and that it can actually result in reduced supplier loyalty over time
Fill in the blank with the appropriate word.
Trusted Wholesalers is a company that purchases products produced in Mexico and sells them to companies based in the United States and Canada. Management at Trusted Wholesalers would most likely be interested in becoming experts in the agreements made by ________.
A. SAARC B. COMESA C. NAFTA D. MERCOSUR E. the EU