Determining a target market is not a prerequisite to creating the retailing mix

Indicate whether the statement is true or false
a. True
b. False


ANSWER: False

Determining a target market is a prerequisite to creating the retailing mix. For example, Target's merchandising approach for sporting goods is to match its product assortment to the demographics of the local store and region.

Business

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Indicate whether the statement is true or false

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