Studies show that students who encounter both visual and auditory stimuli accurately recall more of what they learn than those with just one type of stimuli. Thus, of the four informative methods, ________ might lead to higher retention in your audience.

A. explanation
B. definition
C. demonstration
D. description


Answer: C

Communication & Mass Media

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Answer the following statements true (T) or false (F)

The speaker and the audience should not be part of the same public.

Communication & Mass Media

The most important element of a leader's decision-making style is: Does the leader decide for him- or herself or does the leader involve others in the process?

What will be an ideal response?

Communication & Mass Media

You are listening to a teammate who has rambled on about disadvantages to several different proposed solutions. According to the authors' criteria, which of the following would be a good way to ask for clarification?

A) "Could you please get to the point?" B) Well, my own position is that we should adopt solution A. You haven't really said anything against it. C) "I think you've said that our first solution would not work because it's too expensive and our second solution would not be desirable because it violates our bylaws. Is that correct? D) All of these choices E) None of these choices

Communication & Mass Media

When the presidential candidates debated in a town-hall setting—covered by all

major networks during prime time—who constituted their target audience? A) The citizens assembled in the studio audience B) The network producers and the sponsors of the event C) The other candidates they debated on stage D) The viewing audience who watched them on TV

Communication & Mass Media