In Fidaro, a North American country, punctuality is considered a sign of integrity. On the other hand, in Gwary, an African country, punctuality is considered a sign of anxiety and is given less importance. This exemplifies:
A. legal differences.
B. political differences.
C. economic differences.
D. sociocultural differences.
Answer: D
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What are typical objectives for sales promotions aimed at consumers, retailers, and the sales force?
What will be an ideal response?
A person's ability to perceive differences in stimuli is referred to as
A. selective retention. B. selective comprehension. C. stimulus discrimination. D. routine problem solving. E. stimulus generalization.
Which sentence is punctuated correctly?
A) My alarm clock rang at 6;05 p.m. instead of 6;05 a.m. B) My alarm clock rang at 6:05 p.m. instead of 6:05 a.m.
Campbell's Soup Company found that its canned nacho cheese sauce, which could be heated and poured directly onto nacho chips, was too spicy for Americans in the East and not spicy enough for those in the West and Southwest. Today, Campbell's plants in Texas and California produce a spicier nacho cheese sauce than what is produced in the other plants. Campbell's is using ________ segmentation.
A. economic B. psychographic C. geographic D. demographic E. behavioral