Successful new ventures tend to offer a product portfolio that
a. limits consumer choice
b. offers customers choices that can be expressed as good, better, best
c. overwhelms the consumer
d. focuses on a single product
b. offers customers choices that can be expressed as good, better, best
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The concept of segmentation is important because it implies an understanding that customers are homogeneous
Indicate whether the statement is true or false
To create a common-size income statement for a firm one would typically divide each time on the income statement by:
A) total assets. B) total equity. C) net sales. D) net income.
Which of the following is an important consideration for innovating or developing a new service?
A. Design elements of the service separately, rather than as parts of a whole. B. Involve only employees in the innovation process. C. Use only words to describe the service. D. Employ service and design thinking and techniques. E. Involve only design experts in the innovation process.
The results of a mediation are not binding on either party
Indicate whether the statement is true or false