When Apple's famous 1984 "Big Brother" ad aired during the Super Bowl, it reached an estimated 500 million viewers. It aired only once on commercial television, but was seen in later years in at least 10 television programs recalling great commercials. For its target audience, the frequency of this ad is measured as
A. 1.
B. 500 million.
C. 5 billion (10 times 500 million).
D. 10.
E. one-tenth.
Answer: A
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A) companies depend on customers and investors for resources. B) small markets solve the growth needs of large companies. C) markets that don't exist can't be analyzed. D) an organization's capabilities define its disabilities. E) technology supply may not equal market demand.
Which of the following statements about sales territories is INCORRECT?
A. Firms use sales territories to evaluate performance. B. A sales territory typically contains potential customers. C. Geographic boundaries define a sales territory. D. A sales territory comprises a geographic area assigned to a salesperson. E. A sales territory contains present customers.
The employment eligibility of an employee must be verified by the:
a. employer. b. judicial officer. c. petit juror. d. immigration officer.
________ distribution is commonly used for convenience products and business supplies.
A. Intensive B. Specialized C. Exclusive D. Internal E. Selective