Good marketing managers know that
A. marketers can't create internal drives in consumers.
B. it is not that difficult to develop a marketing strategy that gets consumers to do what they don't want to do.
C. marketing strategies can't influence consumer "wants."
D. None of these answers is correct.
Answer: A
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When all of the taxes have been recorded but not paid, the liability account will have
a. a debit balance; b. a credit balance; c. a zero balance; d. no balance; e. a new balance showing expected taxes for the next year.
Documents of title include:
A. certificates of deposit. B. conditional sales contracts. C. stock and bonds. D. dock warrants and dock receipts.
At a canning factory, new employees are instructed to wear a certain type of uniform while working around the canning machines. The description of the uniform is very detailed and specific. Which of the following kinds of standing plans is described in this scenario?
A. ?Norms B. ?Purpose statements C. ?Policies D. ?Rules and regulations
According to integrative social contracts theory, local communities have latitude to create their own rules. This is referred to as:
A. hypernorms B. moral free space C. macrosocial contract D. microsocial contract