Bob always talks about the company’s values and expresses his support for the organization. He is engaging in

A) self-satisfaction.
B) positioning.
C) value congruence.
D) the grapevine.


Answer: C

Communication & Mass Media

You might also like to view...

Reporting on a city council meeting is an example of covering a ______.

A. breaking news event B. speech C. meeting D. news conference

Communication & Mass Media

What element is essential to the effectiveness of both roasts and after-dinner speeches?

A) the effective use of humor B) the speaker's balance of forensic and epideictic speaking C) the brevity of the speech D) the focus on deliberative goals E) the speaker's delivery

Communication & Mass Media

A ________ doesn't scan the Internet as broadly as general search engines do but rather looks only for research that has been published in books, academic journals, and other periodicals.

A. general search engine B. news search engine C. research search engine D. specific search engine

Communication & Mass Media

Advertisers should use positive stereotypes, such as African Americans are good athletes, Hispanics have rhythm, and Asian Americans are math wizards

Indicate whether the statement is true or false

Communication & Mass Media