A deep commitment to repurchase or repatronize a preferred product/service continually in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts that have the potential to
cause switching behavior best describes
A) buyer commitment.
B) branding.
C) customer loyalty.
D) behavioral targeting.
C
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Which of the following is not true?
a. Management may outsource their organizations' IT functions, but they cannot outsource their management responsibilities for internal control. b. Section 404 requires the explicit testing of outsourced controls. c. The SSAE 16 report, which is prepared by the outsourcer's auditor, attests to the adequacy of the vendor's internal controls. d. Auditors issue two types of SSAE 16 reports: Type I report and Type II report.
Discuss the potential company benefits, potential customer benefits, and challenges and limitations of the direct service approach to managing the service delivery process
What will be an ideal response?
Why should ‘polyphony’ be given preference over strong culture?
a. Pluralism and dissonance offers more space for innovation b. It is foolish if everyone agrees on the direction being steered, but their common agreement does not enable them to see that they may be wrong c. It provides a challenge to conventional wisdom d. All of the above
Stocks A and B have the same price and are in equilibrium, but Stock A has the higher required rate of return. Which of the following statements is CORRECT?
A. Stock B must have a higher dividend yield than Stock A. B. Stock A must have a higher dividend yield than Stock B. C. If Stock A has a higher dividend yield than Stock B, its expected capital gains yield must be lower than Stock B's. D. Stock A must have both a higher dividend yield and a higher capital gains yield than Stock B. E. If Stock A has a lower dividend yield than Stock B, its expected capital gains yield must be higher than Stock B's.