Identify a hypothetical topic and the five types of conclusions, and give an example of each type of conclusion. Select the conclusion you think would work the best.

What will be an ideal response?


- Sample topic will vary.
- The five types of conclusions are: (1) summarizing, (2) quoting someone, (3) making a personal reference, (4) challenging the audience, and (5) offering a utopian vision
- A complete example includes a hypothetical topic along with examples of each type of conclusion; point out the best selection and provide a rationale why you consider it to be the best type of conclusion to use in this case.
- Student examples will vary.

Communication & Mass Media

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One reason nonverbal communication is so challenging in our relationships is that our nonverbal messages often mean different things to different people, which can lead to misunderstandings. Explain why, and give one example.

What will be an ideal response?

Communication & Mass Media

A ________ is a phrase that is unchallenged, demanding sacrifice or obedience

a. devil term b. god term c. unifying term d. charismatic term

Communication & Mass Media

Signing equity contracts as payment for their services offer stable and predictable revenue for advertising agencies

Indicate whether this statement is true or false.

Communication & Mass Media

According to the text, which of the following best captures the meaning of the term

“systematic” in the context of content analysis?

a. an unambiguous set of rules or procedures for coding the message content is specified b. multiple researchers are able to examine the same content and come to their own, independent conclusions c. certain aspects of the content are coded and tallied in some quantitative way while others are interpreted by appealing to verbal protocols d. content that actually appears uninterpreted in the message can be coded e. the analysis follows a cybernetic approach to coding—which is concerned with systems and sub-systems of content that occurs in multiple layers

Communication & Mass Media