In tracking results from event marketing, an Advertising Research Foundation study found which type of events tended to yield the best results in terms of intentions to purchase and actual purchases of the sponsor's brand?
A) festival and fair
B) sports-related
C) entertainment-related
D) cause-related
B
You might also like to view...
Many corporations around the world practice the ‘family’ type culture of Gypsy Tigers, whereby employees are not pressured to perform at very high levels – instead, moderate performance is accepted as the norm. From a performance management perspective, what are the advantages/disadvantages of such practices?
What will be an ideal response?
Which of the following is irrelevant when deciding to upgrade a company's heating and air conditioning system?
A) the energy efficiency of the old equipment versus the energy efficiency of the new equipment B) the safety of the new equipment compared to the old equipment C) the purchase price of the old equipment compared to the purchase price of the new equipment D) the productivity of the old equipment compared to that of the new equipment
As Georgina enters Audio Jetz car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app. She answers that she didn't know that this type of app for cars was available. Based on this information, she is now in what stage of the product adoption process for this item?
A. Awareness B. Interest C. Evaluation D. Trial E. Adoption
Under the CISG, a communication between the parties would be considered an offer when: A) it is in the form of an advertisement
B) it leaves the quantity or price terms open. C) it is sufficiently definite and indicates an intention to be bound. D) both B and C.