A copywriter is asked to write a short phrase that could be identified with a client's new product. What is this phrase called?
a) Slogan
b) Logo
c) Signature
d) Voice
ANS: a
Communication & Mass Media
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According to Jourard (1968), North Americans engage in less body contact than other cultures
Indicate whether this statement is true or false.
Communication & Mass Media
According to Herzberg, factors such as status, interpersonal relations, supervision, policies, working conditions, interpersonal relations, supervision, and salary are ____________________ factors
Fill in the blank with correct word
Communication & Mass Media
Of the following, which might be considered an environmental factor?
A. Occasion B. Temperature C. Audience size D. Demographics
Communication & Mass Media
What technique is used to identify strengths and weaknesses in a small group's process?
A. content analysis B. postmeeting reaction form C. SYMLOG D. critique E. Verbal interaction analysis
Communication & Mass Media