A copywriter is asked to write a short phrase that could be identified with a client's new product. What is this phrase called?

a) Slogan
b) Logo
c) Signature
d) Voice


ANS: a

Communication & Mass Media

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According to Jourard (1968), North Americans engage in less body contact than other cultures

Indicate whether this statement is true or false.

Communication & Mass Media

According to Herzberg, factors such as status, interpersonal relations, supervision, policies, working conditions, interpersonal relations, supervision, and salary are ____________________ factors

Fill in the blank with correct word

Communication & Mass Media

Of the following, which might be considered an environmental factor? 

A. Occasion B. Temperature C. Audience size D. Demographics

Communication & Mass Media

What technique is used to identify strengths and weaknesses in a small group's process?

A. content analysis B. postmeeting reaction form C. SYMLOG D. critique E. Verbal interaction analysis

Communication & Mass Media