How did the My Press Needs campaign increase the sales of a high-priced item that, to some, may appear dated?

A. by offering BOGO sales promotions
B. by offering coupons
C. by communicating the item fulfilled an unmet need
D. by offering discounts


C. by communicating the item fulfilled an unmet need

Communication & Mass Media

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A tip for good delivery of your speech is to ________

A) use a conversational tone with varying volume, rate and pitch B) wear something unusual, such as a large hat or very dark sunglasses C) make interesting, exaggerated gestures to keep the audience?s attention D) lock your knees to be sure you are standing straight

Communication & Mass Media

A speaker?s credibility is his/her ________

A) ethos B) lithos C) typos D) pathos

Communication & Mass Media

We often know a successful public speaker when we hear or see one, even when we can't always identify why we like them

Indicate whether the statement is true or false.

Communication & Mass Media

A mediator does not take sides in a dispute

True False

Communication & Mass Media