When questioned about your weaknesses, you should respond
A) sarcastically B) positively C) nonverbally D) negatively
B
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Which of the following product categories typically requires high-tech positioning?
A) special-interest products B) global-village products C) products that solve a common problem D) products with universal themes
Which of the following is an example of an action based on an internal assessment?
a. A restaurant adds smoothies to its menu after reading a report that Generation Z consumers appreciate freshness and customizability in menus. b. A restaurant decides to open earlier on weekends after receiving many calls from customers trying to make brunch reservations. c. A restaurant signs up with a third-party delivery service to compete with other restaurants on the service. d. A restaurant decides to sign on and use UBER because all the competitors are increasing their revenue this way and there is no insurance cost to the restaurant.
As actual overhead costs are incurred, the Overhead account is debited
Indicate whether the statement is true or false
Stories that consumers create and share about how they use products
A) typically are a large part of traditional advertising campaigns. B) are inconsistent and unreliable, and therefore should be ignored. C) help to fuel word-of-mouth communication. D) are generally considered to be outside of customers' brand experience. E) spread more efficiently using low-tech sales tactics.