Answer the following statements true (T) or false (F)
1. Among cultural patterns of which one should be aware is the importance of making direct eye contact most of the time with Japanese businesspeople.
2. Globalization is defined as the elimination of all trade barriers worldwide.
3. Great communications systems have been a hallmark of great civilizations.
4. Air travel and electronic media have made the global village phenomenon possible.
1. FALSE
Before you travel and conduct business abroad, spend some time learning about patterns of interpersonal communication. In Japan, for instance, it is considered rude to look directly into the eye for more than a few seconds.
2. FALSE
Globalization is the trend of the world economy toward becoming a more interdependent system.
3. TRUE
The hallmark of great civilizations has been their great systems of communications.
4. TRUE
The global village refers to the "shrinking" of time and space as air travel and the electronic media have made it easier for the people of the globe to communicate with one another.
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In a short essay, list and discuss at least three advantages and three disadvantages of using telephone interviewing to collect marketing research data
What will be an ideal response?
Which of the following is an approach where firms target a whole market based on common consumer needs?
A) demographic segmentation B) undifferentiated marketing C) micromarketing D) concentrated marketing E) geographic segmentation
Which of the following statements regarding marketing metrics is true?
A. They are only reliable for comparing results among SBUs. B. Metrics are used at the beginning of the planning process. C. They quantify a trend, dynamic, or characteristic. D. They cannot be used to project the future. E. They make it difficult for a firm to appropriately adjust to its marketing plan.
Mikkelson Corporation's stock had a required return of 12.50% last year, when the risk-free rate was 3% and the market risk premium was 4.75%. Then an increase in investor risk aversion caused the market risk premium to rise by 2%. The risk-free rate and the firm's beta remain unchanged. What is the company's new required rate of return? (Hint: First calculate the beta, then find the required return.) Do not round your intermediate calculations.
A. 12.87% B. 16.50% C. 13.04% D. 12.71% E. 14.36%