Licensing refers to a contractual agreement in which the licensor grants access to its patents, trade secrets, or technology for a fee paid by the licensee.
Answer the following statement true (T) or false (F)
True
This is taken from the text.
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Anonymity means that the researcher knows who the respondent is but does not identify the respondent with any information gathered from that respondent to a client
Indicate whether the statement is true or false
On the communication style grid, the two communication styles with low dominance are reflective and supportive. Salespeople with these two communication styles would be best suited for sales situations in which:
A) the product is simple to understand so the salespeople don't have to spend much time with potential clients B) the product is highly technical and requires a strong focus on partnering over the long term to discover solutions for the client C) the customers understand the low dominance of the salespeople and are willing to work with them despite their communication differences D) the customers are all reflective or supportive communication styles E) the salespeople are not required to have direct contact with potential clients
Characteristics that customers find hard to evaluate even after consumption are termed ____________
a. search attributes b. experience attributes c. credence attributes d. satisfaction attributes e. capital attributes
Which of the following is true of customer innovation centers?
a. They depend largely on distributors to gather information about customer needs and expectations. b. They involve key suppliers early in the process, capitalize on their knowledge, and enable them to develop critical component parts. c. They provide a forum for meeting with customers and directly involving them in the process of developing new ideas. d. They require a grouping of employees who can brainstorm and suggest ideas for new products to meet customer needs.