Alternatives to recruiting new employees include all of the following except:
A. using mandatory overtime
B. bringing in temporary workers
C. using family and friends of current employees
D. retraining current employees to do different jobs
E. outsourcing some work to other firms
C. using family and friends of current employees
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The best medium for using an emotional appeal is probably:
A) magazines B) radio C) television D) newspapers
The opportunities for ________ provided by the Internet have helped many companies in the financial services area address the problem of the inseparability of services.
A. capacity management B. servicescape management C. transactional marketing D. place marketing E. disintermediation
With reference to the three basic stages of the advertising response process, inducing trial for a product is an example of which of the following?
A) cognitive objectives B) affective objectives C) behavioral objectives D) post-purchase objectives
Fewer stockouts and tailored assortments translate into
A. higher prices for retailers. B. higher costs. C. lower sales. D. lower employee productivity. E. higher inventory turnover.