In terms of evaluation categories, which technique utilizes actual numbers and measures the actual results of the marketing program?
A) message evaluation
B) respondent behavior evaluation
C) online measurement
D) recognition evaluation
B
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A manufacturer of which of the following product lines would be most likely to use a specialty wholesaler?
A. electric appliances B. lumber C. industrial cleaning supplies D. hardware items E. plastic materials
A master distributor is most likely to work in which of the following?
A) a box store B) a B2B e-commerce site C) a party plan system D) network marketing E) an experiential store
Participative budgeting allows employees throughout the organization to have input into the budget-setting process.
Answer the following statement true (T) or false (F)
To prove a violation of an OSHA safety standard, the claimant must establish that:
a. an applicable standard exists b. the standard was not complied with c. one or more employees were exposed to the hazard d. the employer knew or should have known of the hazard e. all of these