Why are sole proprietorships so much more popular in terms of the number of firms than corporations? (This answer should identify the significant advantages to the sole proprietorship versus those of other forms of business organization.)
What will be an ideal response?
Answer: Sole proprietorships are popular because they are easy to start up, with fewer regulations and reporting requirements than other forms of business organization. Sole proprietorships are also popular because they give individuals the opportunity to be their own boss, to make all of the decisions, and to realize 100% of the after-tax proceeds of the business.
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Global advertising offers companies economies of scale in advertising and improved access to distribution channels
Indicate whether the statement is true or false
________ ________ can be described as men and women typically between 18 and 49 years old who reach a large number of potential consumers through social media.
Fill in the blank(s) with the appropriate word(s).
Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called
A. multiple channeling. B. strategic channel alliance. C. intensive distribution. D. multichannel distribution. E. market splitting.
If a $10,000 face value discount bond maturing in one year is selling for $8,000, then its yield to maturity is
A) 10 percent. B) 20 percent. C) 25 percent. D) 40 percent.