Cluster analysis has been used in marketing for all of the purposes below except ________
A) segmenting the market based on benefits sought from the purchase of a product
B) identifying new product opportunities by clustering brands and products so that competitive sets within the market can be determined
C) selecting test markets
D) determining how strongly sales are related to advertising expenditures
D
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Fragmental Co. leased a portion of its store to another company for eight months beginning on October 1, at a monthly rate of $1150. Fragmental collected the entire $9200 cash on October 1 and recorded it as unearned revenue. Assuming adjusting entries are only made at year-end, the adjusting entry made by Fragmental Co. on December 31 would be:
A. A debit to Rent Revenue and a credit to Cash for $3450. B. A debit to Unearned Rent and a credit to Rent Revenue for $3450. C. A debit to Unearned Rent and a credit to Rent Revenue for $5750. D. A debit to Rent Revenue and a credit to Unearned Rent for $3450. E. A debit to Cash and a credit to Rent Revenue for $9200.
The five keys to implementing an effective empowerment program are ______.
a. training, willingness, measurement, incentives, and managerial buy-in b. training, focus, care, time, and procedure c. view, method, care, time, and willingness d. planning, preparation, focus, organizational view, and careful implementation
Diversity refers to demographic differences that can be _______________ or _______________
a. Large; small b. Observable; non-observable c. Salient; inconsequential d. Major; minor
List the plans and payment percentages offered in the Health Insurance Marketplace
What will be an ideal response?