What are the functions of product labels? What marketing role do labels play?

What will be an ideal response?


Labels range from simple tags attached to products to complex graphics that are part of the packaging. They perform several functions. At the very least, the label identifies the product or brand. The label might also describe several things about the product — who made it, where it was made, when it was made, its contents, how it is to be used, and how to use it safely. Finally, the label might help to promote the brand, support its positioning, and connect with customers. For many companies, labels have become an important element in broader marketing campaigns. Labels and brand logos can support the brand's positioning and add personality to the brand.

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Indicate whether the statement is true or false

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Good posture:

a. is an important part of your appearance. b. says something about you before you utter a word. c. All of the answers are correct. d. reduces stress on muscles and joints.

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Horizontal analysis is also known as:

A. Trend analysis. B. Variance analysis. C. Liquidity analysis. D. Revenue analysis.

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An oral sales contract for goods costing $500 will be enforced

a. if the buyer pays for the goods in full. b. if the goods were specially manufactured for the buyer. c. if the buyer receives and accepts all of the goods. d. in all of these situations.

Business