How was a holistic media strategy created for Pope Francis’ first visit to the United States?

What will be an ideal response?


Golin developed a holistic media strategy that encompassed social content, influencer outreach (i.e., making connections with influential people), and proactive media messaging.

Communication & Mass Media

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Which marketing tool provides time-to-time updates on sports for fans?

a) Social media b) Mass media c) Promotional campaign d) Word-of-mouth campaign

Communication & Mass Media

Unless you specify the source of information, or indicate in some way that a passage is a direct quotation, you could find yourself inadvertently committing plagiarism

Indicate whether the statement is true or false

Communication & Mass Media

Good storytelling techniques include:

A. Using a variety of voices B. Elements of suspense, novelty, conflict, and climax C. The use of "once upon a time" to start D. None of these answers are correct.

Communication & Mass Media

One lesson of Linda McMahon's unsuccessful run for the Senate is that a willingness to spend massive amounts of money ($50 million) is not enough, by itself, to win an election

Indicate whether this statement is true or false.

Communication & Mass Media