In paragraph 2, the origin of the word viticulture is
1. Within every culture, there is an overall sense of what is beautiful and what is not beautiful, what represents good taste as opposed to tastelessness or even obscenity, and so
on. Such considerations are matters of aesthetics. Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product, label, or
package. Likewise, different parts of the world perceive aesthetic styles differently. Aesthetic elements that are attractive, appealing, and in good taste in one country may be perceived differently in another.
2. There is nothing inherently “good” or “bad” about any color of the spectrum; all associations and perceptions regarding color arise from culture. Red is a popular color in most parts of the world; besides being the color of blood, in many countries red also is tied to centuries-old traditions of viticulture and winemaking. One recent study of perceptions
in eight countries found that red is associated with “active,” “hot,” and “vibrant”; in most countries studied, it also conveys meanings such as “emotional” and “sharp.” As such, red
has positive connotations in many societies. However, red is poorly received in some African countries. Blue, because of its associations with sky and water, has an elemental connotation with undertones of dependability, constancy, and eternity. White connotes purity and cleanliness in the West, but it is associated with death in parts of Asia. In the Middle East, purple is associated with death. Another research team concluded that gray connotes inexpensive in China and Japan, whereas it is associated with high quality and
high cost in the United States.
a. German.
b. Russian.
c. Arabic.
d. Latin.
d. Latin.
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CULTURA. Los apellidos . Read the text then answer the questions.
Conéctate al mundo hispano Residents of Spain and most Latin American countries usually have two last names (dos apellidos): the first one is inherited from the father, and the second one from the mother. The first of these names, the paternal family name, is considered primary, and is the one passed on to future generations. For example, when we look at the name of Mexican actor Gael García Bernal we know that García is his father’s family name (that is, inherited from his father), and Bernal is his mother’s family name (that is, inherited from his mother). When Gael García Bernal and Argentine actress Dolores Fonzi had a son, they named him Lázaro García Fonzi. Their daughter is Libertad García Fonzi. What would your last name look like if you were to adopt this custom? When moving to a country that doesn’t practice this custom, some Spanish speakers choose to drop their mother’s last name in order to avoid confusion. Others prefer to hyphenate the two last names to maintain this important part of their identity. What would the last names of the following children be? Padres (parents): Luisa Reyes Delgado y Paco Canó Bernal Elena ________ ____________ Padres (parents): Martina González Cortés y David Muñoz Ruiz Francisco ________ ____________
In the following sentence, what point of view is represented by the underlined portion? The rude guy in the seat next to me said I was bothering him just because I was talking on my cell phone during the movie
a) first person b) second person c) third person
According to the chapter, an effective technique for improving reading speed is
A) to read passively. B) to use a pen as a pacer. C) underlining details as you read.