From the seller's perspective, the only revenue-generating component of the marketing mix is ________
A) distribution
B) price
C) product
D) promotion
E) perception
B
Explanation: B) Price is what must be given up in order to acquire a total product offering. Price is the only revenue-generating component of the marketing mix. Product, promotion, and distribution strategies are all cost components.
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Period cost is also called
A) variable cost. B) direct cost. C) value-adding cost. D) noninventoriable cost.
Besides technical and conceptual skills, a manager should possess _________.
a. Hominid skills b. Leading skills c. Human skills d. Planning skills
When do you “stop” talking to customers when gathering data on your venture concept reality check?
a. When no new significant information is being obtained b. After 30 customers c. When customers stop answering your questions d. After 10 customers
"Once per year, our CEO stations himself for an entire day in the internal stairwell, counseling employees to use the handrail if they are failing to do so," said Huck. "Boy, that really makes an impression. He ‘walks the talk' regarding our corporate value of safety." The bureaucratic control that the CEO is using is known as ________ control.
A. feedback B. market C. clan D. feedforward E. concurrent