Which of the following asserts that a new product must pass through a sequential process with a public before it is adopted?
a. two-step flow theory
b. inoculation theory
c. diffusion of innovations theory
d. uses and gratification theory
c. diffusion of innovations theory
Communication & Mass Media
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Humor, handled well, can be a wonderful attention getter
Indicate whether the statement is true or false
Communication & Mass Media
When an arguer prepares arguments thoroughly, investigating both sides of a controversy, he is upholding the ethical standard of
(a) clarity. (b) honesty. (c) efficiency. (d) relevance.
Communication & Mass Media
The speech’s introduction should be designed to build a good relationship between the speaker and the listeners.
Indicate whether the statement is true or false
Communication & Mass Media
Explain the difference between a specific purpose statement and a thesis statement
What will be an ideal response?
Communication & Mass Media