Branding decisions should be based on two questions: "Where will the brand be used?" and "How much should be spent on branding?"
Answer the following statement true (T) or false (F)
False
See Exhibit 8-5. When it comes to branding, two questions should be asked: "What kind of brand to use?" and "Who should do the branding?"
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If you were to ask a sample of marketing researchers today what their biggest concern is, it would no doubt be:
A) the lack of a certification program leading to a CPA-MR B) the future economy C) the lack of graduates with Marketing Research degrees D) the questionable legitimacy of the industry E) the image of the industry
The higher the interest rate assumed, the
a. higher the present value of an ordinary annuity. b. more one must deposit today to accumulate to a desired sum. c. lower the future value of a sum invested in the bank today. d. lower the present value of a sum due in the future.
Name two of the five indicators of market potential and provide an example of each
What will be an ideal response?
Mia's Boutique and Renaldi Co have dealt with each other for more than 10 years. Mia's Boutique orders 100 assorted lipsticks at $3.00 each from Renaldi Co Renaldi sends back a confirmation letter stating that the shipment will be made by UPS rather than by U.S. mail as usual. There is:
A) no contract, but a counteroffer. B) a contract for shipment by UPS unless Mia objects. C) a contract for shipment by UPS only if Mia agrees. D) a contract for shipment by U.S. mail.