Jay Minkoff at First Flavor may use the Boston Consulting Group (BCG) matrix to help him in making decisions for his firm
What does he need to understand about the purpose of the matrix and the four categories of the BCG growth-market share matrix ?
The BCG model focuses on determining the potential of a firm's existing SBUs to generate cash that the firm can then use to invest in other businesses. By categorizing SBUs as stars, cash cows, questions marks, or dogs, the matrix helps managers make good decisions about how the firm should grow. Stars are SBUs with products that have a dominant market share in high-growth markets. Cash cows have a dominant market share in a low-growth potential market. Question marks, also called problem children, are SBUs with low market shares in fast-growth markets. Dogs are SBUs with low market share in low-growth markets.
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Infinity Inc. uses simulators to train its cable installers. Several employees who completed the simulation training did not pass the test in which they were supposed to demonstrate the necessary skills. The training manager investigated and identified the source of the problem. Which of the following would be the most likely source?
A. The trainees were not given the correct avatars to use. B. The simulation contained elements unlike those found in Infinity's work environment. C. The trainees were not enthusiastic enough about their work when using the simulator. D. Simulations are typically unreliable training methods. E. Trainees in simulations have to be afraid of the impact of wrong decisions.
Which is an example of movement of factors of production between countries within an industry?
a. an employee quitting work in an automobile firm in the U.S. and joining another b. an employee moving from a steel firm to an automobile firm in the U.S. c. an employee moving from one steel firm to another in a different country. d. an employee moving from a steel firm to an automobile firm in a different country.
Modern managers have to focus on:
A) relationships with the customer. B) transactions that are beneficial. C) increased and instantaneous profit. D) increased market share.
Which of the following statements is true regarding fixed and variable costs?
a. Both costs are constant when considered on a total basis. b. Variable costs are constant in total, and fixed costs are constant per unit. c. Both costs are constant when considered on a per unit basis. d. Fixed costs are constant in total, and variable costs are constant per unit.