The public relations personnel of Salt Lake Dodgers, an amateur football franchise, sent a B-roll of the team's achievements in the previous season to a local television station

The club asked the TV station to telecast the news that they would be representing the community in the Interstate Minor League Football competition. What kind of news release is this, and why is this component used for the release?
a. Video news release; the television station has the flexibility to add its own narration or use just a portion of the footage as part of a news segment.
b. Radio news release; the script is prepared for the station with minimum effort from the station staff.
c. Audio news release; the message comes from real persons, so it is authentic.
d. Online video release; the video is prepared in such a way that it can be released on social media any time.


A

Communication & Mass Media

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Which of the following is/are true of Title IX? a. It bans sex discrimination in athletics and academics

b. All of these are true. c. It is binding only on schools that accept federal funds. d. Some colleges and universities use deceptive practices to feign compliance with Title IX. e. Most Americans support Title IX.

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Which of the following is a successful brand name?

A) Flashlight B) Croissant C) Latte D) Kleenex

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Is using active listening an ethical or unethical approach?

A. usually ethical B. usually unethical

Communication & Mass Media

Once you go beyond arguing right or wrong to arguing that something should or should not be done, you are moving from a question of opinion to a question of value.

Answer the following statement true (T) or false (F)

Communication & Mass Media