Which of the following describes a characteristic of leader pricing?
A. It is banned in interstate commerce.
B. It assumes that some part of the demand curve is upward sloping to the right.
C. It seeks a big profit on the leader items.
D. It is usually used for a retailer's major product line, to give it a competitive advantage.
E. It is different from bait pricing in that the marketing manager really expects to sell leader priced items.
Answer: E
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