An audience that believes the crisis is not the organization’s fault, but thinks the results of the crisis are severe is a(n) ________ audience

a) bemused
b) concerned
c) animated
d) antagonistic


ANS: c

Communication & Mass Media

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If you were to ask questions such as "What brings these people together?" or"What do they expect to hear?" you would be showing concern for

a. audience analysis. b. occasion analysis. c. purpose analysis. d. idea analysis.

Communication & Mass Media

When Washington Post Publisher Katharine Weymouth offered sponsorships to lobbyists to underwrite an exclusive “salon” at her home, which ethical principle was breached?

a. truthfulness b. fairness c. responsibility d. conflict of interest

Communication & Mass Media

Label Ogden and Richard's "triangle of meaning." Then,

briefly explain what it says about the nature of language. What will be an ideal response?

Communication & Mass Media

Style is always secondary to content in social and ceremonial speaking.

Answer the following statement true (T) or false (F)

Communication & Mass Media