Which of the following is FALSE concerning cultural perceptions of North Americans?
a. Some cultures value silence more so than do North Americans.
b. North Americans are frequently perceived by other cultures as being too formal.
c. While North Americans prefer a direct approach to most messages, many cultures such as the Japanese, Latin American, and Arabic cultures consider this approach tactless and rude.
d. The Japanese typically think North Americans use inappropriate humor.
B
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Which of the following marketing concepts is an important reason for analyzing differences?
A) new product development B) market segmentation C) channel of distribution strategy D) promotion mix E) product differentiation
MPR professionals should, as a rule,
A) invite connectors to company dinners and holiday parties. B) stop using connectors who cover the competition. C) always respond to e-mail and voice messages from connectors. D) pay more attention to traditional advertising than on media mentions and word-of-mouth. E) contact connectors at home, where they are less busy.
When consolidating parent and subsidiary financial statements, which of the following statements is true?
A. Goodwill should be expensed in the year of acquisition. B. The value of any goodwill should be tested annually for impairment in value. C. Goodwill is never recognized. D. Goodwill may be recorded on the parent company's books. E. Goodwill required is amortized over 20 years.
Law which resulted directly from the privacy issues related to celebrities:
A. UAAA B. DPPA C. NCAA D. UCC