Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Adidas.
A. price
B. good
C. product
D. promotion
E. distribution
Answer: C
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Research designs may be broadly classified as ________ or ________ (Figure 3.1 in the text)
A) exploratory; causal B) conclusive; causal C) exploratory; conclusive D) conclusive; descriptive
Littleton Promotional Services uses a job order system for costing and billing promotional services for dance and ballet performances. Littleton has four public relations specialists and office staff. At the beginning of 2019, Littleton estimated the total cost of salaries and benefits for the public relations specialists at $680,000 and a total of 8000 billable hours for the year. The office and administrative costs were estimated at $408,000. The allocation base for office and administrative costs is billable hours. A new client is contracting with Littleton to promote a ballet tour in the United States. Littleton estimates that the job will require 38 billable hours of specialist time. If Littleton wishes to have a 20% mark up on cost on the job, what price should Littleton quote to the
A) $3230 B) $1938 C) $6202 D) $1034
The employees at LennoCorp are meeting or exceeding their goals, and consistently get positive reviews. However, competition has forced down prices on the goods LennoCorp produces, thereby reducing the firm's income. In this situation, pay levels may be limited by
A. the employer's ability to pay. B. the employees' relative worth. C. the employees' motivation. D. the worth of the job.
The purchase or sale of a domain name ________.
A. can be for millions of dollars B. is prohibited by federal law C. cannot be for an amount greater than $25 D. can only be done at the International Domain Name Auction held twice a year in Vienna