When Frito-Lay introduced Tostitos Gold, demand quickly outstripped supply, resulting in lost sales and wasted promotion spending.
Answer the following statement true (T) or false (F)
True
The Tostitos ads did a better job than expected in stirring interest, and chip lovers were so enthusiastic about Tostitos Gold that the chips were quickly out of stock at most supermarkets because the factory couldn't keep up with incoming orders. The stock-outs resulted in lost sales of about $500,000 a week.
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