Answer the following statement(s) true (T) or false (F)
1. About $1 out of every $5 spent in newspapers goes to retail advertising.
2. When writing for collateral you should think of each piece as a campaign.
3. The biggest challenge in designing retail advertising is understanding the limits of aesthetics.
4. One of the weaknesses of newspapers is that they are mostly unsuitable for co-op advertising.
5. Magazines usually last longer than most other media.
1. False
2. True
3. True
4. False
5. True
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About one-third of U.S. corporate profits are generated through
A) international business. B) search engines. C) government agencies. D) referrals. E) international crises.
The maxim of __________ refers to the expression of understanding, empathy, and supportiveness for the other person.
A. tact B. approbation C. generosity D. sympathy
The most common strategy mainstream commercial media companies use to increase the odds of success is ______.
A. to put a lot of money into the efforts of making the media product B. use someone who is famous C. there is no one formula for success in the media industry D. to imitate products that have already been successful
Hermaphrodite is the preferred word for people who have male and female sex organs
Indicate whether the statement is true or false