Marketing managers have several choices in selecting a targeting strategy. Kristin Minks is a marketing manager with a craft bourbon distiller in Kentucky and knows that there are many different types of bourbon drinkers. However, she concentrates her marketing on the enthusiast or high-involved bourbon drinker who often enjoys a bourbon beverage before or after dinner, reads magazines to keep up with the craft bourbon industry, and is a member of their e-mail list and subscriber to the company's blog. Kristin knows that this segment of bourbon drinkers will consume more bourbon, be more likely to engage in positive word-of-mouth about the brand, and will also be more likely to purchase accessories such as glassware or T-shirts. Kristin is most likely utilizing the _____ targeting
strategy, employing just one marketing mix and focusing on one target market segment.
A. differentiated
B. undifferentiated
C. homogeneous
D. concentrated
Answer: D
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Which one of the following is a correct description about assessments of feasibility and risk factors during your evaluation project?
a. Assessing feasibility and risk factors is one of the 10 micro-level steps you complete during the identification phase of your evaluation project. b. Risk factor assessment is a macro-level task you perform throughout your evaluation project. c. In work-for-hire situations, it is not for you to be concerned about how the evaluation indings would be used. d. All programs are feasible for a summative evaluation.
Logically, a paragraph should
A) cover a single topic. B) connect the previous paragraph to the topic sentence. C) be divided into simple and compound sentences. D) use parallel structure for coherence. E) contain no fewer than 25 characters.
A courier service located at the south edge of downtown dispatches three bicycle couriers with identical sets of architectural renderings that must go to three different downtown law offices as quickly as possible
This problem is a likely candidate for analysis using ________. Fill in the blank with correct word.
Commercial paper is a type of:
A. promissory note. B. credit note. C. debit note. D. bond indenture. E. T-bill.