A benefits of franchising includes all but which of the following?
a. System synergies
b. Brand name recognition
c. Proven business model
d. Minimal risk
D
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The balance of the income summary account of a corporation is transferred to which of the following accounts?
a. Capital Stock; b. Cash; c. Premium on Sale of Capital Stock; d. Retained Earnings; e. Income Tax Payable.
Which type of research includes published statistics, texts and articles by experts, together with media and personal documents?
a. Primary b. Secondary c. Found d. Library
Marketing researchers can conduct their own searches of secondary data sources by using mail questionnaires and interviewing individuals
Indicate whether the statement is true or false
Which of the following does NOT describe public opinion?
A) elusive and fragile B) combustible and changing C) fleeting and vulnerable D) solid and unchanging