The Fiesta Bowl, a college football bowl game, takes place every year at the University of Phoenix Stadium. Since 2016, the game has been known as the PlayStation Fiesta Bowl, but it has previously been known as the Vizio Fiesta Bowl and the Tostitos Fiesta Bowl. Which PR tactic has been employed by PlayStation, Vizio, and Tostitos?

a. product endorsement
b. corporate sponsorship
c. product placement
d. naming rights ownership


b. corporate sponsorship

Communication & Mass Media

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Collectivist speakers are likely to focus on how they share

audience's values. Indicate whether the statement is true or false

Communication & Mass Media

As the proliferation and use of communication technologies advances in modern organizations, scholars and practitioners alike are concerned with their intended consequences

Indicate whether this statement is true or false.

Communication & Mass Media

In preparing to oppose a factual proposition, the opponent's first task is to

(a) decide how many extenuation arguments to use. (b) examine the criteria the advocate used to evaluate the topic. (c) provide his own definition of terms. (d) examine the inference made by the advocate in her interpretation of the proposition.

Communication & Mass Media

________ refers to a person's beliefs about how meaning and action fit within an interpersonal interaction.

A. Enmeshment B. Personal meaning C. Social reality D. Speculation

Communication & Mass Media