One of the earliest mass uses of the Internet was

A. search engines.
B. websites.
C. e-mail.
D. social media.


Answer: C

Communication & Mass Media

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Sociologist Erving Goffman believed that all people “perform” their identities for the others around them. You likely perform multiple identities depending on the setting, such as a fun companion with your friends or a serious student in class. Give an example of how you perform an identity in your day-to-day life.

What will be an ideal response?

Communication & Mass Media

Contact between the mediator (or his or her staff) prior to the actual session is called ______.

A. informational chat B. intake C. restorative mediation D. pregame warm-up

Communication & Mass Media

Active listening means focusing on the speaker's appearance and delivery rather than on her or his message.

Answer the following statement true (T) or false (F)

Communication & Mass Media

According to the text, which of the following statements best describes the

methodological quality of the studies reported by Frederic Wertham on the negative effects of comic books?

a. The content analysis procedures were not systematic and did not rely on random samples; the youth he worked with did not represent the larger population of comic book readers. b. The content analysis procedures were systematic and relied on random samples, but the youth he worked with did not represent the larger population of comic book readers. © 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. c. The survey procedures were well conceived and relied on random samples and the youth were representative of comic book readers across the nation. d. The experimental procedures were both internally and externally valid and the youth were carefully chosen as “typical” of all comic book readers. e. The ethnographic methods used were screened by an impartial panel of judges prior to their implementation; the youth he surveyed were not typical of the general population but they were not highly unusual either.

Communication & Mass Media