Kim's Kayak Tours initially identified active retirees living in the retirement community nearby as one of its target markets. Kim then tailored her service and marketing message to the interests and schedules of that audience. Kim initially used ________ segmentation and then used ________ segmentation.
A. lifestyle; macromarketing
B. geographic; loyalty
C. behavioral; geodemographic
D. micromarketing; loyalty
E. geodemographic; lifestyle
Answer: E
You might also like to view...
FUTA is a federal tax that is paid by employers for each employee to provide ____________________ compensation to workers who have lost their jobs.
Fill in the blank(s) with the appropriate word(s).
Life insurance proceeds payable to a corporation upon the death of an insured employee are an example of
A) intraperiod tax allocation. B) interperiod tax allocation. C) a permanent difference. D) a temporary difference.
Distinguish between brand equity and brand valuation
What will be an ideal response?
The critical path in a PERT network is important to know because it determines the ______ needed to complete a project.
a. length of time b. amount of money c. number of employees d. number of activities