Many advertising experts consider the most important part of a print ad to be the
A. body copy.
B. layout.
C. subhead.
D. needledrop.
E. headline.
Answer: E
Business
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We use ______ communication to convey clear and concise messages.
a. verbal b. nonverbal c. personal d. relational
Business
A(n) ________ is a short, wise, easy to learn saying that calls a salesperson to think and act.
A. proverb B. fact C. simile D. expression E. statistic
Business
You should emphasize your most important ideas by placing them in __________________ in your document
a. sequential order b. quotes c. opening positions d. the margins
Business
Many sources relevant to specific aspects of business, such as marketing or accounting, are available on the Web
Indicate whether the statement is true or false
Business