PR practitioners evaluate audiences based on the probability of achieving the campaign communication objective. What is a typical consideration in audiences?
a. the demographic makeup of the audience
b. the relative size of the audience
c. the potential audience response to a communication
d. the geographic makeup of the audience
c. the potential audience response to a communication
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As vice president of a multinational corporation, Antonio is constantly aware of how long he has to get to his next meeting. He is most likely to display a(n) ______.
a. people-centered listening style b. action-centered listening style c. content-centered listening style d. time-centered listening style
There are __________ steps in the research sequence
Fill in the blanks with correct word
The pathway used to convey the message between the sender and the receiver is the
a. channel. b. sender. c. receiver. d. message. e. context
Expressing ethical concerns about media coverage is an example of _____
a. media protest b. media activism c. media discontent d. media resistance